AT&T recently recruited award-winning German film director,
producer, screenwriter and actor Werner Herzog to create a short film
for the organization's "It can wait" texting-while-driving awareness
campaign. Published on August 7th, documentary has already has over two
million views on YouTube.
The goal of the “It Can Wait”
campaign is to raise awareness about the dangers of texting while
driving. In a statement about the documentary Herzog said, “When you get
a message while driving, it’s hard not to pick up your phone. With this
film, we want to help make people more aware of the potential
consequences of that action.”
The 34-minute film will be
distributed to over 40,000 high schools across the US, but is free to
view on YouTube, where it received over two million views in the two
weeks since being published on Aug. 7th. More information about the
campaign is available on theIt Can Wait website.