Frozen Yogurt Shop Coming to Southbury Plaza

Froyo World to open next to Panera Bread in Spring 2012.

Froyo World, the self-proclaimed first self-serve frozen yogurt lounge in Connecticut, will open a location in the Southbury Plaza this spring.

According to their website, Froyo World provides customers with a healthy alternative to ice cream that satisfies people’s sweet pleasures without having to feel guilty.

“We only use the freshest products that are delivered to us and prepared daily just for you,” says the company. “All of our frozen yogurt contains live active cultures that stabilizes a healthy lifestyle that enhances your body and beauty.”

Froyo World, owned by William Bok, of Branford, currently has one 800-square-foot flagship store in New Haven, but plans to open about 15 to 20 stores in Connecticut, Rhode Island and Massachusetts during the spring and summer.

When asked how Froyo World would be successful where other frozen yogurt businesses like TCBY failed around New England, Bok said, “There’s always trends but this is better because customers love customizing their cup. That’s what’s a big hit.” The yogurt lounge offers more than 45 various toppings customers can choose from.

At Froyo World, Bok said the customers decide how much they want to put on their cup and then they pay by the ounce. At 49 cents an ounce, diners be warned: Froyo can get expensive, especially for the heavy-handed scooper.

Offerings like cake batter, original tart and even sorbet and sugar-free flavors are what Bok believes will keep Froyo World from becoming just another short-lived trend.

Daniel DeBlasio April 19, 2012 at 05:18 PM
According to Nancy Robinson of Gatto Development, the company that owns Southbury Plaza, a signed lease has been filed with Froyo World for the spot adjacent to Panera Bread. Robinson added, construction on the space has yet to begin and there is no set time for the opening as of yet.
AustinCantu May 22, 2012 at 12:47 PM
How can someone apply for a job at the Southbury Froyo world?
Toni Prah July 18, 2012 at 06:38 PM
I filled out the application but where can I hand it in for the southbury location
cole mannuzza July 27, 2012 at 04:48 AM
i want to work at froyo world, where can i get an application?


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