Froyo World, the self-proclaimed first self-serve frozen yogurt lounge in Connecticut, will open a location in the Southbury Plaza this spring.
According to their website, Froyo World provides customers with a healthy alternative to ice cream that satisfies people’s sweet pleasures without having to feel guilty.
“We only use the freshest products that are delivered to us and prepared daily just for you,” says the company. “All of our frozen yogurt contains live active cultures that stabilizes a healthy lifestyle that enhances your body and beauty.”
Froyo World, owned by William Bok, of Branford, currently has one 800-square-foot flagship store in New Haven, but plans to open about 15 to 20 stores in Connecticut, Rhode Island and Massachusetts during the spring and summer.
When asked how Froyo World would be successful where other frozen yogurt businesses like TCBY failed around New England, Bok said, “There’s always trends but this is better because customers love customizing their cup. That’s what’s a big hit.” The yogurt lounge offers more than 45 various toppings customers can choose from.
At Froyo World, Bok said the customers decide how much they want to put on their cup and then they pay by the ounce. At 49 cents an ounce, diners be warned: Froyo can get expensive, especially for the heavy-handed scooper.
Offerings like cake batter, original tart and even sorbet and sugar-free flavors are what Bok believes will keep Froyo World from becoming just another short-lived trend.