Pediatric Cancer Research Fundraising Day with EDY's and Stop & Shop

EDY’s Ice Cream will be holding a fundraising day for the fight against pediatric cancer this Sat, April 28 with Stop & Shop.  It’s easy for people to give back and get a sweet treat too.  Stop in to your local New England Stop & Shop store this Sat, April 28 and contribute $1 to receive a free single-serve ice cream cup.  When you make a $3 contribution, you also receive a limited edition Triple Winner keepsake.

Stop & Shop New England Division will donate 100% of the proceeds raised to the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber Cancer Institute. 

In addition, EDY’S ice cream brand will donate $.05 for every single serve cup, shake or smoothie sold between April 13 and June 7, 2012, with no limitation on the amount donated during this timeframe (several popular brands of single-serve ice cream cups, shakes and smoothies, including those by Häagen-Dazs® ice cream, EDY’S® SLOW CHURNED® light ice cream, and SKINNY COW® low fat ice cream are participating).

Last year, EDY’s helped to raise $186,000, and it hopes to raise even more this year with the community’s help.